Of course, heredity determines how thick or thin your hair will be. But new studies show fine hair can become even finer due to age and damage. When damaged, hair’s protective cuticles become cracked and frayed. Some of the keratin (of which cuticles are composed) can disintegrate, making the hair shaft even thinner. Nature’s golden elixir formula with Peruvian Amaranth helps repair damage as it boosts volume. You’ll instantly look like Mother Nature gave you more than your fair share of hair. Enjoy the fresh, green herbal aroma of Bergamot, Lavender and Tonka Bean essential oils. The single most important fact about fine hair structure is that it has up to 50% less internal protein than thicker hair! It also has an average diameter of roughly 30-50 microns compared to the 70-90 microns average diameter of normal hair and 70-10 microns of coarse hair.

OjonTM oil - Known as "nature's golden elixir", this now-legendary oil is rich in essential lipids similar to those in unprocessed, virgin hair. Found only in the rainforests of Central America and harvested and extracted by hand from the nuts of the fragrant Ojon tree, this amazing beauty secret has been used for centuries to restore perfect health and vitality to "hair broken by the blazing sun".

Peruvian Amaranth - Protein is one of the body's main building blocks. And this tiny South American grain is packed with it. In fact, Amaranth is a better source of protein than many other common grains. Formulated with Amaranth, the Volume Advance™ ritual helps seal hair’s cuticles and fortifies fine hair with the nutrients needed to gain fullness, shine, flexibility against breakage.